DreamWorks Animation Research Paper Example | Topics and Well Written Essays - 2750 words

DreamWorks Animation - Research Paper Example The opening of the thesis report consists of the background information about the DreamWorks Animation Company. DreamWorks Animation is a studio located in Glendale in California and founded in the year 1994. The company specializes in the development and creation of televisions programs, animated feature films and virtual worlds online. The company has successfully released more than 20 feature films which also includes the online series of Madagascar, How to Train Your Dragon, Shrek and Kung Fu Panda. The studio of the organization was created out of the merger between Pacific Data Images and the division of feature animation called DreamWorks in 1997. The company was originally founded under DreamWorks’s banner by the alumni of Amblin Entertainment it went out to generate a separate public company existence in the year 2004. The live action studio of DreamWorks had been acquired by Paramount Pictures in 2006 which has the responsibility of distributing the films created and produced by DreamWorks. Presently, DreamWorks Animation accounts for the highest grossing brands of its time, whose films account for a worth of more than $3750 million. The company employs approximately 2100 numbers of employees as on 31st of December, 2010 and majority of them are covered under the employment agreements. Majority of these employees are appointed for working as modelers, animators, visual development artists, story artists, lighters, technical directors and the like. Apart from these employees are also employed to perform administrative and corporate functions and take part in supporting and developmental activities (Edgar Online, 2010, p.12). The success factors of the company’s films are predominantly dependant on the extent of acceptance from audience of the films. However, there are great difficulties in predicting such acceptance and thus the business remain risky. It is not possible to predict success of the company’s motion picture as it does not directly relate with the company’s distribution, rather it depends on the extent to which the motion pictures are accepted and appreciated by the public, and this cannot be predicted accurately. The success factor also depends on the availability of alternative motion pictures at the time of release of the films and their success, other leisure time activities and even other common economic factors (Edgar Online, 2010, p.14). Some of the world’s most successful animation companies are located in Japan, USA, Europe and Korea, of which USA accounts for being the leader in the industry. The Asian countries too have been promoting their creative industries rapidly and have also made successful strives and achievement in the domain (Press Release Distribution, 2009). USA accounts for one of the earliest adopters of this sector. Considering the 3D production technology and the advantages in the size of industry America so far holds the leading position in the worldwide a nimation industry. Considering the advantages of ACG industry, i.e., animation, cartoons and games scenario, industry chain architecture, two dimensional designs and character design, the Japan holds the second largest position in the global animation industry. Apart from that considering manifestations and uniqueness of cultural field's, other regional and countries' animation industries provided by the animation industries of Europe and South Korea are expected to attain new growth points through outsourcing as well as other forms of strength accumulation (CCID Consulting, 2010). Some of the leading and prominent competitors of the company are Aardman Animations Ltd. in the United Kingdom, Animal Logic, Anschutz Film Group LLC in New South Wales and California respectively (Hoovers, 2012). Relevance of theories in practice The working of DreamWorks Animation can be explained using the metaphor of a mechanized machined as explained by Morgan (1998). It is important to explain the m etaphor first before