The Issue Of Freedom Of Speech - 1139 Words

The Hunted â€Å"Everyone is in favor of free speech. Hardly a day passes without its being extolled, but some people s idea of it is that they are free to say what they like, but if anyone else says anything back, that is an outrage.† - Winston S. Churchill In today’s society, many people have a contradictory belief on the issue of freedom of speech. Never wishing it was taken away; but abused by the negative side of this right. People should have the right to speak their minds and not be prosecuted there after. Therefore, there should be no limitations placed upon the First Amendment to the United States Constitution’s legislature on freedom of speech. Gathering three evidential points that pertain to this topic and will be discussed throughout this essay, include: inalienable rights posed in the Bill of Rights, the development of individual personalities, and the advancement of peaceful, social changes. The Bill of Rights was adopted in 1791; providing inalien able rights based upon English law and tradition. Beginning with the Bill of Rights, the First Amendment clearly states, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for the redress of grievances.† (U.S. Constitution) These rights, given in the First Amendment, prove to be inalienable rights which means they are unableShow MoreRelatedOnline Harassment : An Issue Of Freedom Of Speech991 Words   |  4 PagesOnline harassment is turning into a larger and larger global issue. It is no longer that of children being too harsh to their peers, or celebrities being attacking for some tid-bit they said off handedly. Though both of these still occur, the scale has broadened to a point where it is felt laws must be enacted to combat this. Like the world around us, the online assault of these people is personal, using images and degrading comments based from gender and race, arbitrary and unchangeable characteristicsRead MoreChallenges with Freedom of Speech1008 Words   |  4 PagesFreedom of Speech and Information: Challenges with Freedom of Speech: The right to freedom of speech was adopted following the long history of suppression of ideas that were considered harmful by people. These suppressions also threatened democracy since they presented numerous difficulties for people to debate essential issues like war and peace. Consequently, a free speech movement emerged that eventually led to the protection of the right for people to express all ideas or the freedom of speechRead MoreThe Issue of Free Speech Versus Censorship690 Words   |  3 PagesIn modern society, the issue of free speech vs. censorship often comes up. It is a hot topic among those interested in social issues, and represents two well meaning but very different arguments. The argument for freedom of speech says that communication and connectivity promotes progress, while the argument for censorship says that silence and isolation promotes security. Freedom of speech usually refers to a citizens right to the expression and distribution of their opinions. The UniversalRead More Free Speech Essay809 Words   |  4 Pagesabridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievancesquot; (Funk amp; Wagnalls 162). This Amendment guarantees each person of free speech. Does this mean that a person can stand in the middle of the street and yell anything he wants? No, society, even though it cherishes freedom of speech, does give this freedom certain restrictions. Why does society find it necessary to restrict freedom of speechRead MoreHow Important Is The First Amendment?950 Words   |  4 PagesHow Important is the First Amendment? The First Amendment was adopted in 1791. It states that â€Å"Congress shall make no law abridging the freedom of speech, or of the press or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.† (Wikipedia, 2016) The freedom of speech documented in the First Amendment is not only a constitutional protection, but also an inevitable part of democratic government and independence, which are essential values in ourRead MoreSpeech On Freedom Of Speech1484 Words   |  6 Pages Abby Koopmann Ethics Freedom of Speech Professor Hunt Culver Stockton College Freedom of Speech Americans have many freedoms that people in other countries can only wish they had. Just imagine a life where you could possibly be killed for speaking your mind and stating your opinion, other countries are living lives like that. According to Katy Davis, The United States ratified the first amendment on December 15th 1791 (Davis, n.d). We as a country don’t know where the governmentRead More Youth and the First Amendment Essay example1162 Words   |  5 PagesFirst Amendment Many freedom of speech and expression issues that receive media attention have to do with the adult population and what they feel their rights are. What many fail to recognize is the fact that the youth today are also dealing with freedom of speech and expression issues in their own lives. The freedom of speech and expression issues that young people deal with are just as important and are handled in the same manner as any other freedom of speech issue. Three articles from TheRead MoreFreedom Of Speech At Workplace768 Words   |  4 PagesFreedom of Speech at Workplace Introduction Everyone is born free in this world and those are only the situations in which they are born, that make one slave or the ruler. In spite of social status and the economic standing of a being everyone wants and should be allowed to express their views, feelings and ideas. It is in nature of humans to experience the wonders of the world and to have the urge to observe and think about the wonders and express the ideas in a certain ways. Another thing thatRead MoreThe Importance Of Freedom Of Speech1526 Words   |  7 Pagesthem listed in our constitution in the 1st amendment is the right to freedom of speech. However, like many liberties, freedom of speech is not absolute under the supreme law of land. What this means is that yes we do have freedom of speech, but it is not protected by the government if it includes obscenity, defamation, fraud, incitement, true threats and speech integral to already criminal conduct. White, K. (2017, June 08) Speech is an important part of our democra cy, it gives us the right to speakRead MoreHate Speech And Freedom Of Speech1393 Words   |  6 Pages In the name of free speech, hate speech should not be tolerated. Hate speech has devastating effects on the people and communities it is targeted at. Left unchecked hate speech can lead to harmful and violent effects. Over the past few years, the effects of hate speech used on women, homosexuals, ethnic groups and religious minorities have become more and more apparent. Hate speech can be very divisive in many of the situations it is used, depending on who interprets the expression can vary how

Criteria For Enrolling For Yoga - 1228 Words

Criteria for Enrolling for Yoga Blooma is an organization that was founded in 2007 by Sarah Longrace, a birth doula and yoga teacher who wants to help women and families, especially pregnant women (Blooma Twin Cities Blooma Nashville, 2016). In the prenatal yoga classes, all of the students were pregnant. However, the instructor Alicia said, â€Å"People can come when they are trying to get pregnant or when they are pregnant. But, they don’t have to be pregnant in order to attend a prenatal yoga. Even, I am not pregnant but I still attend a prenatal yoga just because I like it (Kornacker, 2016). Yoga Exercises and Movements During the prenatal yoga class, there were a lot of movements that were taught and demonstrated. The instructor showed the students how to move their arms, hands, legs, and hips in a slow and gentle manner so that they won’t hurt themselves. They were told to relax their jaws, relax their pelvic floor, and to make a squat pose. The instructor teaches them breathing exercises by telling them to breathe and concentrate on parts of their body as they breathe in and out, while listening to soothing music. Then, Alicia instructed the women to concentrate on the baby that is inside their womb and to connect with their baby, as they continue their breathing exercises (Kornacker, 2016). Benefits for Yoga Exercises The class’s goal is to help the pregnant woman relax and to open her hips to get ready for labor and delivery. This is done by telling theShow MoreRelatedChapter 1912158 Words   |  49 Pagesdo in the real work environment). To complete this unit successfully, you will need to produce evidence of both your knowledge and your competence. The charts below and opposite outline what you need to know and do to meet each of the assessment criteria for the unit. Your tutor or assessor will help you to prepare for your assessment and the tasks suggested in the chapter that follows will help you to create the evidence that you need. 2 AC What you need to know 1.1 Describe the benefits toRead MoreTrouble in Paradise with Comments6022 Words   |  25 Pagesitsfirst-classservice. At very little cost, for example, Mikes family had hired a live-in domestic helper who happened to be a superior cook. His wife, Linda, played golf three times a week with her friends in the village, and she had recently taken up yoga. The company paid $7,800 a month to rent the familys home; it also paid for a chauffeur, a nanny, and the PowerPoint and Green Tea The chief executive of Hua-Ying, Genfa Wang, sent his own limousine to pick up Mike and Qinlin as a symbol of his Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand Errors in Decision Making 177 Influences on Decision Making: Individual Differences and Organizational Constraints 184 Individual Differences 184 †¢ Organizational Constraints 186 What About Ethics in Decision Making? 187 Three Ethical Decision Criteria 187 †¢ Improving Creativity in Decision Making 188 Summary and Implications for Managers 190 S A S A S A L L L Self-Assessment Library What Are My Gender Role Perceptions? 166 glOBalization! Chinese Time, North American Time 171 Myth or ScienceRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesin both students and managers who have been exposed to a curriculum such as the one advocated in Developing Management Skills. For example, MBA students showed improvement of from 50 to 300 percent on social skills over the course of two years by enrolling in two courses based on the approach to developing management skills presented here. A greater amount of improvement occurred among students who applied these skills to multiple aspects of their lives outside the classroom, and people who were more

The sport that I am working to improve is hockey as it is the main sport that I play Free Essays

The sport that I am working to improve is hockey as it is the main sport that I play. I currently play for my school 1st XI and also for a club team. I play about five times a week, which includes the matches of about two a week on average plus training sessions. We will write a custom essay sample on The sport that I am working to improve is hockey as it is the main sport that I play or any similar topic only for you Order Now During each week I have one fitness session in order to maintain the level that I have reached so far. I am confident with all aspects of my game but all of them require ongoing improvement. Hockey requires many different skills and abilities. During a game of hockey the players are required to do movements such as stretching, fast responses to different actions of the opponents, and to maintain a high level of activity throughout the match / game. Firstly, speed and agility in a match are vital to allow the player to contribute fully to his role in the game whether it be defending or attacking. They are needed whether trying to catch up with a player or move away from them. Flexibility gives the player a wider range of movement, which would help in both attacking and defensive scenarios. Players must be able to maintain a high level of cardio-vascular and muscular endurance throughout the game so that it does not have an effect on their overall performance. My current activity levels are high with myself playing hockey (whether it is a match or training) on Wednesday, Thursday, Friday, Saturday, and Sunday. Each session lasts for approximately one and a half to two hours. The sessions are not always at the same time of day with them varying from early morning to late evening. In addition to this I play other sports at the weekend including matches and coaching sessions. Whenever possible during the week I have one fitness session consisting of about 30minutes. This allows me to maintain the level of fitness I have already achieved in the season. I play in a defensive position in a game of hockey and therefore I must have quick reactions in order to be able to respond to the movements of my opponents. Also I need to be able to stay with the opponent when marking them and this requires both speed and endurance. Speed is needed so that I can keep up with the attacker, which gives me a chance of tackling him, and endurance is needed so that I can stay with the person for long periods of time. I know from my own experience that I have definite strengths and weaknesses. My endurance is one of my strengths although it can still be improved dramatically which would have huge improvements on my overall game play. The weaknesses are in the form of agility and sprints and these are both extremely important also. In the sprints, it is the beginning of the running that is slow, which allows the attacker to get away from me in a game. Agility has no specific area to concentrate on so the entire area needs to be improved. By improving my sprint speed it would put me at more of an advantage against other opponents than I had before. It would allow me to stay with them and keep put pressure on them rather than me always trying to catch up with them which does not put as much pressure on. They would not have as much time to prepare themselves as I would be there in a much shorter time. Agility would have an improvement on every aspect of my game whether it is defensive or attacking. It would improve my time it takes to change direction and also allow me to work better at different levels whether it be up or down. Endurance would improve my game all round also especially in the last quarter of the matches. I would be less fatigued and therefore less likely to make a rash decision or to play a bad pass which normally happens when a player begins to get fatigued. This would put me at an advantage against most other players, as I would be able to react to different situations more appropriately. How to cite The sport that I am working to improve is hockey as it is the main sport that I play, Papers

The sport that I am working to improve is hockey as it is the main sport that I play Free Essays

The sport that I am working to improve is hockey as it is the main sport that I play. I currently play for my school 1st XI and also for a club team. I play about five times a week, which includes the matches of about two a week on average plus training sessions. We will write a custom essay sample on The sport that I am working to improve is hockey as it is the main sport that I play or any similar topic only for you Order Now During each week I have one fitness session in order to maintain the level that I have reached so far. I am confident with all aspects of my game but all of them require ongoing improvement. Hockey requires many different skills and abilities. During a game of hockey the players are required to do movements such as stretching, fast responses to different actions of the opponents, and to maintain a high level of activity throughout the match / game. Firstly, speed and agility in a match are vital to allow the player to contribute fully to his role in the game whether it be defending or attacking. They are needed whether trying to catch up with a player or move away from them. Flexibility gives the player a wider range of movement, which would help in both attacking and defensive scenarios. Players must be able to maintain a high level of cardio-vascular and muscular endurance throughout the game so that it does not have an effect on their overall performance. My current activity levels are high with myself playing hockey (whether it is a match or training) on Wednesday, Thursday, Friday, Saturday, and Sunday. Each session lasts for approximately one and a half to two hours. The sessions are not always at the same time of day with them varying from early morning to late evening. In addition to this I play other sports at the weekend including matches and coaching sessions. Whenever possible during the week I have one fitness session consisting of about 30minutes. This allows me to maintain the level of fitness I have already achieved in the season. I play in a defensive position in a game of hockey and therefore I must have quick reactions in order to be able to respond to the movements of my opponents. Also I need to be able to stay with the opponent when marking them and this requires both speed and endurance. Speed is needed so that I can keep up with the attacker, which gives me a chance of tackling him, and endurance is needed so that I can stay with the person for long periods of time. I know from my own experience that I have definite strengths and weaknesses. My endurance is one of my strengths although it can still be improved dramatically which would have huge improvements on my overall game play. The weaknesses are in the form of agility and sprints and these are both extremely important also. In the sprints, it is the beginning of the running that is slow, which allows the attacker to get away from me in a game. Agility has no specific area to concentrate on so the entire area needs to be improved. By improving my sprint speed it would put me at more of an advantage against other opponents than I had before. It would allow me to stay with them and keep put pressure on them rather than me always trying to catch up with them which does not put as much pressure on. They would not have as much time to prepare themselves as I would be there in a much shorter time. Agility would have an improvement on every aspect of my game whether it is defensive or attacking. It would improve my time it takes to change direction and also allow me to work better at different levels whether it be up or down. Endurance would improve my game all round also especially in the last quarter of the matches. I would be less fatigued and therefore less likely to make a rash decision or to play a bad pass which normally happens when a player begins to get fatigued. This would put me at an advantage against most other players, as I would be able to react to different situations more appropriately. How to cite The sport that I am working to improve is hockey as it is the main sport that I play, Papers

Market Orientation And Business Performance - Myassignmenthelp.Com

Question: Discuss about the Market Orientation And Business Performances. Answer: Introduction The strategy of internationalisation or expansion of certain brands to a different area or a different country is related to increasing the profitability of the organization. The process of increasing the involvement of business enterprises in the international markets is known as internationalization. Internationalization involves many different theories which are used to explain the international activities of the chosen organization. The business enterprises who are keen on expanding their business on an international basis need to understand the different cultures of the countries where they wish to start their operations (Aghdaie and Alimardani 2015). The strategies related to expansion of the business in different countries can be effective if the entrepreneurs have the clear understanding regarding the cultures, values and behaviours of the different countries. The management of the business organizations need to be concerned about the high quality levels, innovation and commitment towards corporate social responsibility. This will help the organization in providing the best services and goods that are possible to the consumers who belong to different cultures or countries (Andersson, Evers and Kuivalainen 2014). The report is based on the analysis of the international expansion plans of Kenko Wellness Spa. The organization is based in and operates in Singapore and they are planning to expand its operations in Myanmar. Kenko Wellness spa is considered to be one of the biggest chain of spas which provide services like Foot Reflexology and other spa treatments as well. The organization was founded in the year 1991 and they have an experience of more than 25 years in the spa industry (Kenko.com 2018). Evaluating the target market of Kenko Wellness The target market segmentation strategy is mainly related to the action plan that the organizations can adopt. The strategies mainly outline the business plans of the organizations which are related to the ways of reaching the intended customers. The demand of the consumers and the ways by which the organization responds to these demands are related to the strategy of the company to deliver products of high quality which are linked to great customer service as well. The target market of the organizations is determined so that they can aim the advertising and marketing efforts to a specific group of people (Baker, Grinstein and Harmancioglu 2016). The products need to be developed based on the requirement of a particular market so that the appropriate prices, channels of distribution and the promotional strategies can be formed. The definition of the target market of the organization depends on the research that is conducted by the organizations based on different characteristics of the group of people. The demands of the consumers are also analysed based on the psychographics and demographics of the selected target market. The consumers of a selected target market may have similar demands and this is judged by the organization so that they can offer the services or products accordingly. The companies sometimes need to analyse the different groups of people within the target market itself (Boso et al. 2017). These groups can be referred to as the sub-targets. The groups of people within a selected target market who have different needs and demands are analysed in this approach. The target segment of the companies is analysed b ased on the needs and demands of the group of people who are part of that market segment. The target market segment of Kenko Wellness is also analysed based on the different aspects that are related to wants and needs of the group of customers. The market segment of wellness centres and spas are decided based on many different factors. The health concerns that are currently affecting the target segment are the major factors while deciding the target market. The health anxieties that can occur in the future for the group of people who are related to the target segment are the second important factor that can decide the target market (Boso, Hultman and Oghazi 2016). The dissatisfaction of the target market group with their current health status acts as the third factor that can decide the target market. The health-related experiences that have affected the target group previously also affect the decision that is taken by Kenko regarding target market selection. The concern of the target market segment related to the health of their families also has an effect on the selection of target market. The self-efficacy levels of the target group segment can also help the organization in taking their decision regarding market selection. The presence related to the psychiatric and psychological considerations of the group of people in the target segment acts as a factor in the selection of target group (Campbell, Goldfarb and Tucker 2015). The sensitivity of the group of prospective consumers related to the prices of the packages is also a factor related to the selection of target market. The self-direction level of the consumers affects the decision of the organizations related to selection of target market. The gender related factors of the target market segment affects Kenkos selection of target markets. The above discussed factors majorly affect the target market selection of Kenko Wellness spa (Christodoulides, Cadogan and Veloutsou 2015). External analysis of the market of Kenko Wellness spa Myanmar is located in South Asia which borders the countries including China, India, Thailand, Bangladesh and Laos. Myanmar is famous for the remains of the ancient civilization and the historical monuments as well. The ornaments that were worn by the women of Myanmar in the ancient times and many other items related to the heritage of the country makes Myanmar an attractive destination for tourists. The major part of the population of Myanmar are comprised of Buddhists and their currency is known as Kyat. The economy of the country is mainly driven by the incomes that are generated by agriculture. Myanmar is considered to be a relatively safer country with lower rates of crimes (Cotter and Fritzsche 2014). Kenko Wellness has been considering to expand its operations in Myanmar and the market analysis of the country will be done in the report. The political state of Myanmar has been turbulent from the year 1969. The democratic country came under the rule of General U Ne Win for almost twenty-six years. The economic conditions of the country became worse during this period of time. Myanmar received its freedom in the year 2010 and the presidential elections were fought in the year 2016. The country is now in a stable political condition and the business environment for Kenko Wellness can be suitable. The agricultural revenue of Myanmar comprises of 59% of the total GDP and the weather conditions play a major role in the determination of the total produce of the entire year (Figueira-de-Lemos and Hadjikhani 2014). Myanmar had experienced landslides and floods in the year 2015 which had an immense effect on the GDP of the country. However, the current economic conditions of the country are favourable for the business venture of Kenko Wellness as they have been able to recover from the fall in the economy after the natural disasters. The social conditions of Myanmar are however not that favourable as there are major differences between the beliefs and likes of the two communities that are present in the country which are Buddhists and Rohingya Muslims (Franchiseindia.com 2018). The violence between these two communities could not be solved by the government and this has led to social unrest. The health and education sectors of the country are underdeveloped in nature. The social unrest in Myanmar can have negative effects on the business of Kenko Wellness. The technological development of Myanmar began in the year 2010 when the economy had started opening up. The penetration of mobile technologies and internet is however still quite low which is 4% and 2% respectively. The region of Myanmar has been identified by many other companies as well including Cisco which is an American organization. The prospects of future growth of Myanmar are also quite high which can help in the expansion of Kenko Wellness in the country. The entry of foreign telecom companies in the Myanmar telecom market has led to huge development of the country (Girdzijauskaite and Radzeviciene 2014). Kenko Wellness can therefore gain a lot from the progress and development of the Myanmar market. Myanmar has been facing major environmental problems due to the activities like illegal logging and deforestation. The issues related to these activities are becoming stronger day by day. This problem can further affect the business of Kenko Wellness as it is related to the natural processes of providing health related solutions to the local citizens. The judicial system of Myanmar is not at all efficient in nature. The corrupt legal system of the country has been creating problems for the foreign investors. This issue can act as a negative factor for the operations of Kenko Wellness in the country (Grnig and Morschett 2017). The analysis of the different factors related to external analysis of Myanmar have shown that, this country is suitable for the expansion of Kenko Wellness spa. Market entry recommendations for Kenko Wellness The market entry strategy that is recommended for Kenko Wellness spa is franchisee style. The franchisee is the type of business that runs in the location of the business that is purchased by the franchise owner. The look of the products, the names of the products and the prices are already decided by the main owners of the business and the franchise owners cannot make any changes to the different factors of the products or services. The franchisor determines the different factors that are related to the products and services provided by the franchise. The franchisee mainly pays a part of the revenues or a flat fee to the franchisor of the business (Hajli et al. 2014). The sales that are made by the franchise owner are related to the fees that are paid to the franchisor. The purchasing of the franchise of the popular services or products can be quite satisfying for the different franchise owners. The establishment of the franchise business gives the owners of the major advantage to r un their own business and further gain experience from the franchisors as well. Kenko Wellness can expand their business operations in Myanmar with the help of the franchise process as this will require minimum amount of investment. The organization can expand their stores in many locations of the country with the help of this process. This will the organization to build their stores all over the country (Helm and Gritsch 2014). The economic conditions of Myanmar are not quite good for the past few years and this is main reason that is related to the expansion of the organization with the help of franchising. The process of franchising will provide Kenko Wellness with the opportunity to open their wellness centres all over Myanmar. The franchising style of business will can further help Kenko Wellness Spa to increase the awareness of the brand among the citizens of the country. This will help in increasing the customer base of the Wellness Centre in the other countries (HOH 2018). Kenko Wellness Spa is known to be among the first spa centre in the world to have introduced Fish Spa about four years ago. The response that has been received for this spa has been great. The expansion of Kenko with the help of franchises will help the organization to introduce their unique spa treatments all over the world so that everyone can get the benefits of this service. Kenko can also plan to start its own academy for teaching courses related to Foot Reflexology. This will further help them in increasing the levels of their staff so that they can be recruited in the different franchises that are opened all over the country (Hopkins 2017). Marketing strategy of Kenko Wellness Spa The marketing strategy of Kenko Wellness is related to the ways by which they can generate the awareness about their brand. Marketing strategy of an organization is mainly related to the forward-looking and long-term approach related to the planning of the goals so that the sustainable competitive advantage can be gained. The analysis of the strategies of the organization is a part of the strategic planning. The major goal of strategic planning is to evaluate the market in which the organization is operating and further formulating a strategy to earn a market-oriented competitive spot (Ifranchisemalaysia.com 2018). The marketing strategy of an organization is related choice of the different policies that are aimed towards improvement of the competitive position of the organizations in the market and analysis the opportunities and challenges that are available. The mapping of the further direction of the organization in the coming years is considered to be a major part of the marketing strategy. The threats that are present in the market are can also be detected with the help of strategic planning (Kleppe and Mossberg 2015). The identification of business opportunities that can be successful in the near future and the strategic gap of the organizations can also be identified with the help of strategic planning. The major marketing strategy of Kenko Wellness Spa is related to the blogs that are present in the website of the organization. The blog of the organization contains all the related information that are required by the consumers to decide on the purchase of the different packages that are offered by Kenko. The major service that is provided by Kenko Wellness Spa is Fish Spa which has been introduced by Kenko. The main tagline of Kenko is Pamper your feet with Kenko. The different ways by which the consumers can pamper themselves include, getting pedicure or manicure treatments and a foot massage (Laufs and Schwens 2014). The marketing strategy of Kenko Wellness includes the showcase of the various awards that have been received by them all through the years. The services that are provided in the spa are also showcased in the website which include, Body Massage, Foot Reflexology, Swedish Massage, Shoulder Massage, Foot-Hand-Shoulder Massage, Acupressure Head Massage, Spa baths and Fish Spa. The major strategy Kenko Wellness is related to the opening of franchises in many other countries of the world. The organization had also won the award of the Promising Franchisor of the Year 2010. The staff of Kenko Wellness are the major sources of strength and inspiration as they are the ones who have been able to take the organization to new heights. Kenko has also been searching for partners do that they can further expand their operations in many other countries (Lee et al. 2015). Kenko Wellness has planned to train the managers of the organization regarding the process of reflexology so that they can serve the consumers in a better way. The company has been making several changes in its operations so that they serve the customers better. The changes include the changes in the chairs so that the clients can sit in comfortable positions and thereby enjoy the experience of the spa. The type of fishes in the spa were also changed as the Asian fishes had not been much effective as compared to the European breed of fishes. Kenko had to replace the fish with a costlier alternative so that they can satisfy the needs of the consumers (Sandberg 2014). The major strategy of the organization is thereby related to the satisfaction of the customers and expanding their operations. The customers are therefore the major part of the business of the organization and they have been trying their best to provide them the greatest services. Marketing mix of the services of Kenko Wellness Spa Products The services that are offered by the spa are Couple Massage, Romantic Couple Spa, Swedish Massage, Kenko Massage, Foot Reflexology, Shoulder Massage, Combo Spa, Manicure, Spa baths. The franchise salons of the organization will also provide the same services and many other introductory discounts will also be available (Tolstoy 2014). Price The prices of the packages that will be provided in the franchise salons of Kenko Wellness Spa are as follows, Kenko Unique Massage 4000 Kyat Swedish Massage 3000 Kyat Foot Reflexology 3500 Kyat Shoulder Massage 1500 Kyat Acupressure Head Massage 1500 Kyat Foot-Hand-Shoulder Massage 2000 Kyat Fish Spa 5000 Kyat Couple Massage 4000 Kyat Romantic Couple Spa 4000 Kyat Manicure Pedicure 2000 Kyat Combo Spa Ritual 3500 Kyat Promotion The promotional activities of the organization are conducted with the help of the social media page that is provided in the website of the organization. Other ways promoting the products and services of the spa include, blogs, internet marketing with the help of mails, promoting their services with the help of hoardings, mobile messages (Weaver et al. 2014). Place The franchise salons of the Kenko Wellness Spa is being opened in many locations in Myanmar. The main locations where the salons of Kenko Wellness will be opened are as, Mandalay, Yangon, Bagan. These areas are famous tourist destinations and the reason for opening the salons of Kenko Wellness in these areas are that the tourists will be attracted towards the salons and this will increase their profitability. The marketing of the services and products of Kenko Wellness will be implemented in the new business area of the organization, which is Myanmar so that the business expansion can be successful (Weismann, Buscaglia and Peterson 2014). Conclusion The report can be concluded by saying that Kenko Wellness Spa can expand their business in Myanmar in a profitable manner. Although there are a few problems that can cause problems for the organization, however, the country has great potential for future business prospects. This will help the organization in increasing its operations and profitability as well. Myanmar has untapped potential for any type of business organization. The developing economy and beautiful landscapes have also been able to attract the tourists so that they can increase their business. The profitability of the organization will also increase which can lead to successful expansion of the organization. The different aspects related to the expansion plans of Kenko Wellness Spa are discussed and the marketing mix of the products and services that are offered by the organization are also analysed. The report is further based on the mode of market entry for the organization. The market entry mode that has been sele cted for Kenko Wellness is franchise. This is the most suitable style of market entry as it requires less investment and the organization has already been expanding its operations with the help of this method. The report can be concluded by saying that the spa can expand its operations successfully in Myanmar. References Aghdaie, M.H. and Alimardani, M., 2015. Target market selection based on market segment evaluation: a multiple attribute decision making approach.International Journal of Operational Research,24(3), pp.262-278. Andersson, S., Evers, N. and Kuivalainen, O., 2014. International new ventures: rapid internationalization across different industry contexts.European Business Review,26(5), pp.390-405. Baker, W.E., Grinstein, A. and Harmancioglu, N., 2016. Whose innovation performance benefits more from external networks: entrepreneurial or conservative firms?.Journal of Product Innovation Management,33(1), pp.104-120. Boso, N., Donbesuur, F., Bendega, T., Annan, J. and Adeola, O., 2017. Does organizational creativity always drive market performance?.Psychology Marketing,34(11), pp.1004-1015. Boso, N., Hultman, M. and Oghazi, P., 2016, July. THE IMPACT OF INTERNATIONAL ENTREPRENEURIAL-ORIENTED BEHAVIORS ON REGIONAL EXPANSION: EVIDENCE FROM A DEVELOPING ECONOMY. In2016 Global Marketing Conference at Hong Kong(pp. 999-1000). Campbell, J., Goldfarb, A. and Tucker, C., 2015. Privacy regulation and market structure.Journal of Economics Management Strategy,24(1), pp.47-73. Christodoulides, G., Cadogan, J.W. and Veloutsou, C., 2015. Consumer-based brand equity measurement: lessons learned from an international study.International Marketing Review,32(3/4), pp.307-328. Cotter, R.V. and Fritzsche, D.J., 2014. The business policy game.Developments in Business Simulation and Experiential Learning,21. Figueira-de-Lemos, F. and Hadjikhani, A., 2014. Internationalization processes in stable and unstable market conditions: Towards a model of commitment decisions in dynamic environments.Journal of World Business,49(3), pp.332-349. Franchiseindia.com (2018).Redefining the wellness concept. [online] Franchiseindia.com. Available at: https://www.franchiseindia.com/content/Redefining-the-wellness-concept.1180 [Accessed 9 Jan. 2018]. Girdzijauskaite, E. and Radzeviciene, A., 2014. International branch campus: Framework and strategy.Procedia-Social and Behavioral Sciences,110, pp.301-308. Grnig, R. and Morschett, D., 2017. Determining the Target Markets. InDeveloping International Strategies(pp. 85-104). Springer Berlin Heidelberg. Hajli, N., Lin, X., Featherman, M.S. and Wang, Y., 2014. Social word of mouth: How trust develops in the market. Helm, R. and Gritsch, S., 2014. Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), pp.418-428. HOH, W. (2018).Former drifter on solid footing now. [online] The Straits Times. Available at: https://www.straitstimes.com/singapore/former-drifter-on-solid-footing-now [Accessed 9 Jan. 2018]. Hopkins, R.A., 2017. Your Global Market Entry Plan. InGrow Your Global Markets(pp. 165-170). Apress, Berkeley, CA. Kenko.com (2018).Reflexology Massage Fish Spa in Singapore | Kenko Wellness. [online] Kenko Reflexology Spa. Available at: https://www.kenko.com.sg [Accessed 9 Jan. 2018]. Ifranchisemalaysia.com (2018).Interview with Kenko | Franchise Malaysia Franchising Opportunities In Malaysia. [online] Ifranchisemalaysia.com. Available at: https://ifranchisemalaysia.com/interview-with-kenko.html [Accessed 9 Jan. 2018]. Kleppe, I.A. and Mossberg, L.L., 2015. Company Versus Country Branding:Same, same but Different. InCreating and Delivering Value in Marketing(pp. 53-60). Springer, Cham. Laufs, K. and Schwens, C., 2014. Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda.International Business Review,23(6), pp.1109-1126. Lee, Y.K., Kim, S.H., Seo, M.K. and Hight, S.K., 2015. Market orientation and business performance: Evidence from franchising industry.International Journal of Hospitality Management,44, pp.28-37. Sandberg, S., 2014. Experiential knowledge antecedents of the SME network node configuration in emerging market business networks.International Business Review,23(1), pp.20-29. Tolstoy, D., 2014. Differentiation in foreign business relationships: A study on small and medium-sized enterprises after their initial foreign market entry.International Small Business Journal,32(1), pp.17-35. Weaver, T., Moen, ., Landstad, K. and Standeren, M.I., 2014. Investigating the international expansion of high growth power providers in emerging markets: motives, management and entry modes.Journal for International Business and Entrepreneurship Development,7(4), pp.289-308. Weismann, M.F., Buscaglia, C.A. and Peterson, J., 2014. The Foreign Corrupt Practices Act: Why it fails to deter bribery as a global market entry strategy.Journal of Business Ethics,123(4), pp.591-619.