Cognitive Theory and Developmentally Appropriate Experiences

Cognitive Theory and Developmentally Appropriate Experiences Piaget and Vygotsky both believed that young children actively learn from their hands-on, day-to-day experiences. Jean Piaget portrayed children as little scientists who go about actively constructing their understanding of the world. His theories hold the essence of developmentally appropriate curriculum since Piaget believed that children undergo cognitive development in a stage-based manner, such that a very young child would not think about things the same way that an adult might. He referred to the knowledge and the manner in which the knowledge is gained as a schema. In order to build on the cognitive stages that children experience, informal learning opportunities, formal instructional sessions, and the utilized curriculum must all dovetail with a childs current cognitive stage so that assimilation of the new knowledge may occur. Working with what the child knows and experiences, parents and teachers create bridges to the next cognitive stage that are characterized by the chil ds accommodation. Piaget argued that optimal learning took place in this manner and that adults should avoid thinking that they can accelerate a childs development through the age-based, maturity-referenced stages. This is because a child works toward establishing an equilibrium between the assimilation and application of new knowledge and changing their behavior to accommodate their newly adopted schemas. VygotskysShow MoreRelatedSelecting Appropriate Books For Children1596 Words   |  7 PagesSelecting Appropriate Books for Children As children interact with their environment and the people around them, their linguistic, cognitive, social, and emotional abilities develop further. Through these interactions, children construct knowledge by organizing and classifying the new knowledge based on prior learning experiences (Brown, Lee, 2012). Vygotsky believed social interactions influence both intellectual and language development, and he identified social interactions as the key methodRead MoreIntellectual Development Child Theory by Theorist, Piaget644 Words   |  3 Pagesdevelopment theory. His theory promotes realistic educational experiences geared to the child’s current stages of development, the constructive process of learning necessary to broaden emerging intellectual and social skills. (Morrison, 2010). High/scope helps teacher become more effective in their classrooms. Researchers have linked early intervention with infants to brain enhancement. By having direct action- physical and intellectual engagement with experiences – in additionRead MoreCharacteristics Of A High Quality Program1203 Words   |  5 Pagesquality program. Components and characteristics of a high-quality program include, but are not limited to: a curriculum that is developmentally appropriate; teachers with adequate training; a safe environment; small group size and low adult to child ratios; and communication between parents and teachers (Schuyler Center for Analysis and Advocacy, 2012). Developmentally appropriate curriculum means using knowledge about child development to create a program that is suitable for the age and stage of developmentRead MoreA Reflection On Learning Theories939 Words   |  4 Pagesconversations and activities, read literature and continue to learn and to understand child development as all of this ties into learning theories. I believe now that through being a more reflective teacher it has shaped my teaching strategy based on three different learning theories I will reflect on. Behaviorism, constructivism, and cognitivism are relatively common theories used in classrooms as ways to approach student learning. Behaviorism focuses on observable behavior, such as being able to followRead MoreSimilarities and Differences between Reggio Emilia and High Scope1681 Words   |  7 Pagesdevelopmental domains, and it talks about how they can be incorporated in the curriculum. Cognitive development is promoted through their children exploring objects through their five senses, exploring similarities and different in on things in the environment, one to one correspondence, numbers, Seeing things form different perspectives, time intervals, and cause and effect. High Scope also promotes Cognitive development through their large and small group times. Social and emotional developmentsRead MoreEarly Childhood Education: Vision, Mission, and Philosophy Statement1258 Words   |  6 Pagesenjoyable experiences. Differentiated instruction adapts content, products and pr ocesses to meet the diverse learning needs and preferences of students (Thousand, Villa, Nevin, 2007). Friedrich Froebel, the creator of Kindergarten, believed that children grow and learn as they play (Bruno, 2009). Play-based instruction not only enables young learners to have fun, but it also encourages interactive and cooperative learning, passion for discovery, and a foundation for later learning experiences (MooreRead MorePlay Theory Of Human Development1264 Words   |  6 PagesPlay Theory Many researchers strongly believe on how important play on human development. A spontaneous play contributes to cognitive, social, emotional, physical and language in early childhood development. Play promotes social competence, creativity, language development, and thinking skills. When children are fully engaged in a self-active play, they are able to express their inner capacity to create and express feelings, thoughts, and perceptions. Play in children stimulates physical, social-emotionalRead MoreTechnology s Impact On Young Children1465 Words   |  6 Pagesincluding physical, cognitive, and social. I will discuss the results of my research from different articles and explore how the findings could be applied to the work of an early childhood educator respectively. Research Summary Using Technology Appropriately in the Preschool Classroom (Ann Epstein 2011) This article stresses the fact that technology can have various benefits on children whilst promoting early learning given the fact that the technology is developmentally appropriate. The correct useRead MoreThe Stepping Stone Preschool Program Essay1436 Words   |  6 Pagescore developmental theories. These theories help form the philosophy that will direct all of the center’s actions. According to Freeman, C. Decker and J. Decker (2013), â€Å"The program philosophy not only includes beliefs that guide the selection of curriculum, but it also should be the guide for all interactions within the organization†¦Ã¢â‚¬  Therefore, it is important that program philosophy be imbedded in developmental theory so that the philosophy promotes development in an appropriate and realistic mannerRead MoreDefinition of Development Appropriate Practice1100 Words   |  5 PagesIntroduction: The developmentally appropriate practice for Health, Safety and Nutrition prepares students from early childhood through a group of basic information and theory, practices, and requirements for establishing and keeping safety, healthy learning environment and good nutrition through the training of children to pay attention to their health and their nutrition and safety. Definition of Development appropriate Practice : The definition of developmentally appropriate practice (DAP)

Starhill REIT Financial Analysis - 2083 Words

1. PROFITABILITY Return on Ordinary Shareholders’ Funds (ROSF) ROSF examines the profit a business generates with the shareholders’ funds. The ROSF of Starhill Real Estate Investment Trust (hereinafter refer as Starhill REIT) raised steeply in year 2009 from 7.09% to 27.73%, an increase of 20.64% compared to previous year. The remarkable increment of the percentage was conducing by the growth of income after taxation in year 2009. Included in income after taxation was a revaluation surplus of RM274.36 million required to be made under fair value accounting standards. Meanwhile, the growth in recurring profit was contributed substantially by increased in service charge rates for all tenancies in the retail complexes. This showing a good†¦show more content†¦Therefore it might be the company policy to change the trade term and insufficient of information is available for analysis. Sales Revenue to Capital Employed Sales revenue to capital employed indicates how effectively the assets of a business are being used to generate sales revenue. The ratio of Starhill REIT decreased from the year 2008 to the year 2010, which was 0.081times, 0.075 times, and 0.074 times respectively. This implied that assets were not being used productively in generate revenue. (Approximately 8 cent only was being generated for each RM1 of capital employed.) The reduction of ratio over the years was attributed to the increased of capital employed. 3. LIQUIDITY Current Ratio and Acid Test Ratio Current Ratio assesses whether the business has enough short-term assets to cover its short-term debts. The acid test ratio is quite similar to the current ratio yet excluding stock. In this case as Starhill REIT do not has stock therefore the calculation for both of the ratios will be the same. The ratio increased year by year from 2008 to 2010, i.e. 2.25 times, 2.26 times, and 4.61 times respectively. The ratio indicated that the company had approximately two times of short-term assets to secure its short-term liabilities in 2008 and 2009. In 2010, the ratio boosted up and it was doubled compared to prior year. This was due to the increment of other receivables amounted to RM625 million (cash proceeds from the disposal)

Jane Eyre Temptations to Self free essay sample

During the mid-nineteenth century, the English writer Charlotte Bronte published Jane Eyre under the pen name Currer Bell. Jane Eyre is a novel of the bildungsroman genre, meaning that is follows a character through the stages of their life. This novel follows the emotions and experiences of its protagonist as she develops into adulthood. On her journey, she finds love in the master of the fictitious Thornfield Hall as well as her true identity. Jane Eyre’s strong sense of morality and equality become the backbone of her definition of self as well as the fight between love and passion. The introduction of love becomes a temptation and develops into an internal battle. The bildungsroman nature of this novel allows the battle to be broken down into the stages defined by the author. Therefore, the first stage is that of Jane Eyre’s time at Thornfield Hall and her courtship with Mr. Rochester. This is the point in which she must chose between herself and her love. Edward Rochester is Jane’s greatest temptation and the largest obstacle to her identity, the battle is most ardently viewed in three separate stages within her time at Thornfield Hall: the inequality of the courtship between Jane and Mr. Rochester, the lead up to the their nuptials and the moral choice after the revelation of Bertha Mason. Jane’s story is one of the search for love from another. This love is not just in the romantic sense, but in the sense of belonging and being valued as well. In order to gain love, Jane must learn how to love and be loved without sacrificing her sense of self in the process. Therefore, love is the greatest quest in Jane Eyre as well as the greatest temptation to a life without morality and equality. During Jane’s first few months at Thornfield, her position of governess and her growing love interest for her master become a temptation to her identity and her reverence for equality. Edward Rochester is an established man and Jane’s employer; he naturally designates himself in command. Jane is a passionate young lady, as observed from the beginning of the novel, she therefore has a quick tongue and her intelligence gives sharpness to her words. Her tendency to allow her opinions to fall from her mouth tests the relationship of master and employee between she and Mr. Rochester. In one instance, he claims authority over her and she responds by claiming that he  had â€Å"no right to command† her and that his â€Å"claim to superiority† depends on the use that he made of his â€Å"time and experience (JE 114)1.† Her dismissal of his authority demonstrates her adherence to equality between herself and everyone in her life. She wishes to be seen as someone of equal standing though she has no money and is seemingly powerless. This lack of social status and personal wealth unnerves her as she realizes that she will never be an independent woman. The nuptials of Mr. Rochester and Jane presents the new temptation to Jane’s identity, that of marriage and wealth. Rochester showering Jane with gifts and the luxuries that come with the ability to provide makes Jane uncomfortable and worry of what she can bring to the marriage. Though Rochester is her love, her being poor and without wealth of her own presents a personal struggle for Jane in this section of her life. Elements of Jane Eyre are feminist, and her inability to provide money, or even work after her marriage is something that leaves Jane feeling uncomfortable. She asserts herself by making it known that she would still be Adele’s governess after the wedding and earn her keep in the household. This demonstrates Jane’s internal drive for equality and wholehearted reliance on it as a part of her identity. Jane feels that if she obtained personal wealth or an inheritance of her own that she and Mr. Rochester would be an equal match. Therefore, when she is economically equal to her mate she will feel ready to marry him. After she inherits twenty thousand pounds from John Eyre, her lost Uncle, she feels financially independent and eventually marries Mr. Rochester. The morality of Jane Eyre is tested when Mr. Rochester asks her to be his mistress while Bertha Mason is still his wife. Jane must again chose between love and the image she has of herself. Rochester asks her to accompany him to the south of France and live as husband and wife. Jane believes in the â€Å"law given by God (JE 270)† and promptly denies him. The themes of conscience and passion seem to echo throughout the entirety of Jane Eyre and the question of which one to follow. The passion of Jane is inescapable and yet she has a seemingly close relationship with God. Jane chooses conscience over passion at this point in the novel, up until now she relied heavily on  emotion and forgot reason. She was replacing God with her love of Mr. Rochester, and now she must reject the man that she placed on a heavenly pedestal. At this time, she realizes that â€Å"laws and principles are not for times when there is no temptation: they are for such moments as this. (JE 270)† She knows that she must leave Thornfield Hall and Mr. Rochester in order to find the balance within herself once more. She fears the loss of her autonomy, and this fear motivates her to refuse Mr. Rochester’s proposal of â€Å"marriage.† By Rochester remaining legally married to Bertha Mason, Jane believed she would be making herself a mistress and therefore would lose her own integrity and morality. Jane’s battle of love reaches its climax as she is challenged by choosing herself or choosing Rochester As Jane readies to leave Thornfield she has an internal conflict, between the love she feels and her own identity. â€Å"Soothe him; save him; love him; tell him you love him and will be his (JE 270).† Jane argues with herself eventually challenging her identity with â€Å" Who in the world cares for you? (JE 270)†This is the pinnacle of temptation over identity. Her battle with love comes to its climax, here she must choose between her love for a man who treats her with inequality and immorally asks her to marry him though he has a wife already; or her own strict adherence to herself. Her response to the question of who cares is â€Å"I care for myself. The more solitary, the more friendless, the more unsustained I am, the more I will respect myself (JE 270).†Bronte chose for Jane to choose herself over Rochester, by doing so Jane becomes stronger than Rochester. The choice to abandon love and for Jane to find strength in herself is the reason that Jane finds a happy ending. This avoidance of temptation, allows Jane to ultimately reach self-actualization in her eventual marriage of Rochester. The most noteworthy man in Jane Eyre attempts to establish himself as dominant over Jane and therefore unequal. Jane never allows her independence to be compromised, nor does she allow the temptations that plague her to break her understanding of herself. The only time that Jane submits to a man in the novel is once she knows that she is intellectually, financially and emotionally equal. Only after she proves that she has reached self-actualization can she happily marry Mr. Rochester and not be dependent  on him as her master. Their marriage could only happen if it was to happen between equals, â€Å"I am my husband’s life as fully as he is mine†¦To be together is for us to be at once in solitude, as gay as in company†¦we are precisely suited in character – perfect concord is the result (JE 384).† Jane Eyre is an attempt to deny the patriarchal forces that command and control women and to allow women to find their own voices and their own selves and to follow them. Jane’s self was one of morality and equality, and that was most clearly viewed in her relationship with Edward Rochester, through their courtship, attempted wedding and her eventual decision to leave and find her own way. Jane Eyre’s happy ending is her own doing and her own fight for equality and morality.

Tesla A Blue Ocean Marketing Strategy Essay Example

Tesla: A Blue Ocean Marketing Strategy Paper With its innovative rechargeable batteries, which t using technology from Panasonic laptop batteries and are sourced by Toyota and Adair Wesley, and the Success Of its heighten, $1 KOOK+ Roadster, Tests has achieved margins TTL funding the search and development of a medicine electric vehicle, as well as a wide infrastructure of Supercharger stations that will eliminate the cost of fueling. Teasels products include a luxury Model S sedan priced at $ASK to $ASK, and a small crossover SSL Model X, which is expected to debut in late 2014 for $KICK. Is medicine ($ASK to $40 d Generation, which will achieve 200 miles per charge, as well as the battery packs the hare these products. The electric car market is limited, but growing. In 2013, it held 38 pepper get share of the 15. 5 million vehicles sold in the United States. Rising environment rareness and encores with climate may well overcome consumer concerns with PRI. Romance, and styling, and Musks product addresses all of these. His go al is to develop streetcar product that will sell for under $ASK because a Navigate survey indicated that ; .NET of consumers name that as their purchasing ceiling (Slipperiness). US and Chinese govern- .NET incentives will further sweeten that price lure if social consciousness fails In its motivation. A PEST industry analysis addresses Teasels challenges. Political barriers include e a strong lobby of petroleum and auto man effectuates and distributorships, whose tax s currently support Tate governments. Forthright out of 52 US states ban auto sales outside of d stratospheric; Tests distribution eliminates that middleman. Exchange and import rates, as well as quantitative easing, may impact Teasels economic position. In spite of these barriers, Tests enjoys green support and a technology advantage derived from its clean, efficient, compete dive product; its littà ©rateur development; and its infrastructure and freewheeling vision. A arc view of Porters five forces indicates high buyer power, low supplier power, low threat of new entrants, high threat from substitutes, and high rivalry. A SOOT analysis suggests that the SSL renege of a willingness, safe, economically competitive product, complete with a welled beloved infrastructure, trumps political interference and an unusual distribution plan. We will write a custom essay sample on Tesla: A Blue Ocean Marketing Strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tesla: A Blue Ocean Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tesla: A Blue Ocean Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Tests is poised to offset anticipated rising gas prices and shortage of renewable energy and to t cake advantage of a potential supplier role and overseas expansion, in spite of competition from ( there manufacturers and threats from distributorship laws and lobbies. Teasels plan is to market its innovative, practicalities product, using a multi( Handel approach that is consistent with the brands message of transparency and vale e. Using mall kiosks and galleries, it will inform potential customers and transmit its brand. Sing online ordering, similar to that of heighten electronic distributorship, Teasels strategy will successfully transform the transportation industry. BUY. 450. 710. 52 Tastes Blue ocean strategy page 3 Currently Teasels targets include tech enthusiasts, environmentalists, luxury r drives, and sport car enthusiasts, and by the end Of 2014, it plans to roll out a car the t is accessible to the mainstream buyer. In this, we believe that Tests will become a successf ul for e to be reckoned with. Current Business Situation Tests Motors, headquartered in Palo Alto, California, designs and manufacture battledores electric vehicles and electric vehicle perpetration component: The company was founded in 2003, and although there was some initial contention as to who c exactly could claim to be a expounder, a lawsuit settled in 2009 between current CEO Leon Musk an former CEO Martin Bernhard determined that in addition to the two aforementioned me JOB Statures, Marc Tarpapering, and Ian Wright could claim roles as expounders (Lamina, 2009 None of Teasels founders had a background in the car industry, nor did its original engineer g team (Van den Steen, 2014) they were simply passionate about creating an innovative, us enable form of transportation. Worldwide Tests currently employees more than 2,000 people , operates 31 sales and service centers, and is on the road in 37 counties (Tests. Com, 2014). Billionaire and entrepreneur Leon Musk, who had previously founded Zip AR expounded Papal, became Chairman of the Board in 2004 when he invested $6. 3 million of his own personal funds in the first round Of Teasels capital investment (Davis, 20 0). Musk immediately zeroed in on Teasels overall business strategy, which aimed to port his vision of overhauling the current global transportation infrastructure by developing a d manufacturing electric cars that would perform as well as or better than their superpowers c underpants. Although Musk did not assume the role of CEO and product architect at Test until 2008 (Morrison, 2008), he shared his business plan for Tests via the companys bloc in 2006. Wired Magazine summed his audacious threes business plan: First, develop a heighten, historiographer sports car to prove that electric vehicles were both cool and feasible. Second, roll out a luxury sedan that would compete with heighten brands like BMW an Mercedes. Third, produce hundreds of thousands of lowest electric vehicles for the mass sees, (Davis, 2010). After coffining Tests, Musk went on to found the private space trans operation company Spaces, and became the largest shareholder and chairman of Solar City, a provider of solar power systems (Van den Steen, 2014). Product Information In line with Musks strategy, Tests focused first on the heighten market where t he greatest profit margin could be attained while working to perfect the product. Tastes Tests Motors first product, launched in 2006, was the Roadster, a small, highlighter menace sports car hat was 100 percent powered by a rechargeable, electric Lithium battery. Tests designed and produced the cars perpetration in-house in California, and joined with Lotus to design the body and framework, and the vehicle was assembled by Lotus in the U. K. (Van den Steen, 2014). The Roadster not only accelerated from O to 60 MPH in less than four seconds, who ICC was on par with many modern Ferreira models (Van den Steen, 2014), it could be recharged in f our hours by a 220V01t outlet and had a range Of 240 miles on a single charge (Foes, 2012). BUY 450. 710. 2 Teasels Blue Ocean Strategy Page 4 Unlike many other car manufactures who were developing rechargeable elect rice batteries from scratch, Tests assembled its rechargeable battery pack from slightly MO deified industrialized commodity Lithium batteries in the 1 8650 form factor, who ICC was commonly used for laptops, and supplied by Panasonic (Van den Steen, 2014) . Tests and Panasonic cooperated to modify the design for car usage, paying particular at tension to safety and the risk of overheating a nd fire. Tests also designed a liquid cooling system m to keep the batteries on the optimal temperature. The perpetration design was proprietary ND Tests did not reveal much about it (Van den Steen, 2014). According to the Harvard Business School case, Plugging In the Consumer: The Adoption of Electrically Powered Vehicles in the U. S. , Tests delivered 500 Roadsters to the U. S. Market in 2009 at a starting price of $109,000. The Roadster was not mass m reeked, although it did receive a great deal of press coverage, including Time Magazines dubious Best Inventions of 2006 award in the Transportation category. The positive buzz generated h eloped Tests craft their image and gain brand awareness. Furthermore, the press potentially chi engaged how people thought about electric cars by using expressions like headhunter, gastropod ere, future of the automobile, and comparing its performance to a Ferreira or Borsch, rather TTT an focusing on Teasels environmental benefits (Van den Steen, 2014). In January 2010, Tests a announced at that it had sold its one thousandth Roaster at the Detroit Auto Show (Foes, 2012), and when it produced its 2,500 Roadster in 2012, thus fulfilling its contract with Lotus, Test a discontinued the model. By targeting early adopters who were willing to not only pay a premium for TTL- e newest, cost innovative product, but were willing to accept the risk of glitches in order r to have it, Tests was able to generate revenue from investors, including Panasonic Corp.. , Dad miler GAG, and Toyota Motor Corp.. For additional research and development to finitude the r technology. Tests Motors began focusing on its second phase of its business strategy with the unveiling of its Model S sedan in March 2009, which was designed to seat five to seven people e, depending on the package purchased, and cover between 160300 miles on a single charge, depending on which battery pack was chosen. With a base listing price of $57,400 (which fed rail tax credits of $7, 500 reduced to just below $ask), the Model S helped shift Tests away from its niche, boutique status and into a broader marketplace (McKenna, 2009). However, with most accustomed Model Gs pricing out between $70,000 and $90,000, depending on the various features chosen, it was still primarily positioned to compete in the luxury seed n market, against vehicles like the Mercedes S class, Audio 6, and BMW 7 series. In 2010, Tests launched its PIP and became a publicly traded company within the United States, a move that generated enough funding for Tests to purchase a factory and begin building TTS Model S sedan (Australia, 2010). Furthermore, Tests leveraged its power, reliability, and reputation amongst its peers and competitors to form numerous alliances to manufacture and sell electric drive motors to Toyota (Lexus) and Demolishers (Mercedes and S mart Car) (Mueller, 2013). By 2011, although Tests had yet to report an annual profit, it w as poised to become the first profitable maker of battledores electric vehicles. In late 201 1, before the first Model S was actually produced, Tests announced that it had sold out of it s 2012 production BUY . 450. 710. 2 Teasels Blue Ocean Strategy Page 5 opacity, with orders for more than 6,500 vehicles of which most were new buyers, with only about 600 being original Roadster owners (Manson, 201 1). In 2012, Tests AC hived positive cash flow, and its stock has since catapulted 1,000 percent (Musk, 2012). The Model S sedan has become one of the bestselling luxury sedans within the e United States and has outsold most rivals each quarter since it began production in 2 012 (Validates, 2013). Teasels global sales were estimated to be in excess of 2 5,000 units by the end of 2013 (Shaman, 2014). According to Bloomberg, Teasels sales in 2014 are estimated to exceed 35,000 units, as it expands into China (Manson, 2014). The impressive e sales of the Model S have been undoubtedly spurred by its numerous accolades. Motor Try end awarded the Model S with the Motor Trend Car of the Year award in 201 3 and Consumer Reports awarded the car with their top ranking two years in a row for 2013 and 2014 stating the e Model S [is] the best car it had ever tested giving it almost a perfect score (CNN Money, 2014). In late 2012, Tests Motors used its blob to unveil the Model X, a small crossover ere sport utility vehicle (SLID) with seating for seven passengers and optional allele d rive (Tests Motors, 2012). Production on this model was supposed to begin in 2013, but Tests later decided to focus on profitability and production of the Model S, so production was PU shed back to late 2014. Pricing will most likely be around SSL 00,000 and will compete with the hi Ghent Subs offered by BMW and Mercedes (Barman, 2013). The vehicle will feature unique e fallowing doors that open upward, rather than outward, and it is expected to achieve 2 67 miles per charge and O to 60 miles per hour in 4. 4 seconds. John Gather of Pike Research states [a]s the first electrified models in the SSW crossover category, the Tests Model X along with the Scam Energy have a chance to win over customers who, while generally not being as attuned to the environmental benefits of Eves, are also less price sensitive (Motivational 2012). To support its continued growth, Tests has begun investing heavily in its infra structure. As a free service to its customers, Tests provides free charging services via their Supercharger stations located in major cities and along highways throughout the United Sat test and in some European countries. Musk has stated that the use of Tests Superchargers, who ICC can supply a car with 150 miles of range on a minute charge and 200 miles on a minute c hang, will be ere to Tests customers forever (Motivational, 2012). Tests plans to invest addition anal capital to expand the networks reach. Teasels innovative, hightail product, sound business strategy, and strategic partnerships have paved the way for Tests to move full speed ahead into phi SE three of its business strategy. Appendix A, Figure 1, shows Teasels products to date. As Et Sal anticipates launching new products geared towards additional market segments with high her volume and lower margins, namely production of a mass market electric car by approximant tally 2017, the company is currently building out its supercharger network, and investing in f story space for manufacturing, and expanding its sales and services centers in both in the . ND abroad. Market BUY. 450. 710. 52 Teasels Blue Ocean Strategy Page 6 The market for plugging electric vehicles (Pees), of which there are three main TTY pees that use an electric motor (either alone or in combination with a gas engine) and a battery that must be replenished by plugging the vehicle in to an external power source and el citric motor, is currently growing, a s evidenced by Appendix A. Relative to the overall industry y, however, the total electric drive market share, which also includes Hybrids, is very limited making up only about 3. Recent, or roughly 592,000, electrified vehicles against a 15. 5 mil ion in total vehicle sales within the United States, as shown in Appendix B (Electric Drive 1 remonstration Association, 2014). Experts believe that the growth of this market is stifled beck cause the total cost of these vehicles still substantially exceeds that of their superpowers counters arts, as shown in Appendix C. The high cost of Eves is driven by the electric battery. Teasels skew h battery pack was estimated to cost about US $15,000 18,000, although battery costs have decreased by about ten percent per year between 2009 and 201 2 (Van den Steen, 2014). Ad additionally, some consumers still believe that they must compromise overall performance or SST yelling in order to drive an electric vehicle. To further the advancement of these vehicles the U. S. Government begun pro viding tax incentives of up to $7,500 for those who purchased Eves after 2010 to offset SC me of the cost premium. Depending on the make and model, these incentives can bring Eves down to around $25,000. The $25,000 number is key with Teasels third generation car because findings from Navigates recent consumer survey showed that 71 percent of nectar buyers dont want to spend ore than $25,000 on their next vehicle (Slipperiness, 2014). After the tax cry edits are applied, the Ionians Leaf is priced at about $22,300, which is within the price range of a approximately 75 percent of US car buyers, but removing the credits eliminates half of these buy years, and only about 37 percent can afford the purchase (Slipperiness, 2014).